Plan International Sweden's new website not only had to be mobile friendly and futureproof. Its main purpose was to function as an informative hub for children’s rights and opportunities, while also converting leads.
All children around the world have the right to grow up in a safe environment, with long-term positive development and where their rights are respected. This is at the very core of Plan’s activities. They work on behalf of children and based on their needs. Plan International Sweden is part of the global children’s rights organisation Plan International, which operates in 75 countries.
Plan International Sweden contacted Triggerfish for help in developing a new and improved website. The assignment was complex. Plan has extensive operations and website content. We needed to come up with solutions that supported their operations, facilitated donations, boosted interest in the online store and simplified the process of child sponsorship. The website needed to have a long shelf life; and it had to be possible to update and upgrade it in response to users’ and Plan’s needs. Mobile and accessibility customisation was essential.
The new platform was built in WordPress with an extensive WooCommerce installation for the donation store, and with digital donation certificate generation. The content of the old website was migrated and given a new lease of life, without dropping the valuable SEO ranking. We developed a new content hub for news and social activities, and a conversion-friendly ‘Sponsor a child’ page. Since CRO (conversion rate optimisation) is a critical element for Plan, we also created conditions for improving the conversion rate and opportunities for A/B testing. Event tracking via Google Tag Manager was implemented, and the required elements can now be effectively measured against Plan’s KPIs.
The improved tracking means we can now act and create activities that help take their website and organisation forward, together with Plan’s employees. Since the launch of the website we have also created the following:
We place high demands on Triggerfish here at Plan. We are well aware of what we want, and we think Triggerfish appreciates that. It’s a mutual learning process.
