Currently the world’s most important website?

The result was a new, extensive digital platform that functions as a dependable source of information about WWF’s work in Sweden and internationally, and creates the financial conditions needed for WWF to achieve its established goals.

It all started in spring 2018, when WWF was looking for a new digital agency that could help them launch the new www.wwf.se. They needed an agency that was well versed in leading major projects, for whom parallel tracks, collaboration with third-party suppliers and advanced integrations were their bread and butter. It was like the assignment was made for us. We adopted an agile approach, divided up the work into 13 smaller subprojects and established impact goals for each project to help monitor progress.

The project started with a thorough analysis of target group needs and requirements. Since the website had to work for a range of groups, including media, teachers and students, and function as a vital tool in influencing public opinion, there were significant requirements in relation to navigation and accessibility. It also had to facilitate target group involvement.

So we created several integrations with various systems and payment solutions, including WWF’s membership system. For example, we built a flow in which every order was linked to unique campaign codes, depending on the selected amount, premium and type of donation. Each donation and sponsorship offer was also assigned a unique thank-you page and thank-you email, to enable WWF to work strategically with targeted communication. For donations with a donation certificate you can also write personal greetings, choose a background and preview the end result.