Your website is how the majority of your target audience will interact with your brand. You don’t want their interest to drop before they fully interact with your core message and resonate with it. Failure to make an impression, especially early on, will send them back to the SERP rather than respond to your calls-to-action.
Our philosophy around persuasive design will prevent this from happening by guiding users through the persuasion funnel. We take them from Awareness to Action without losing them at any stage.
All the stages include:
- Awareness – This is where the user is aware of the existence of your website, mainly through search engines and advertisement channels.
- Interest – The stage where the user’s interest is piqued and maintained.
- Desire – This is where the need to own the product or service on offer is created.
- Action – Finally, the user is convinced enough to make a purchase.