Most website design projects begin with an inventory of your website’s existing content. What needs to be moved or removed? What new content needs to be written? We then draw up a plan based on the online strategy, which we develop together to establish what you want to convey and how this achieves your goals.
SEO and keyword analysis
Search engine optimisation, or SEO, involves creating the conditions for the website and its content to rise up search result lists. Keyword analysis is one of the fundamental tools we have and we therefore recommend all our clients carry out an updated analysis before work on copy starts. Because knowing how to write for Google is key to your organisation’s success. A strategic approach is important, particularly as users are becoming increasingly impatient when it comes to finding what they’re looking for.