Website Page Speed Optimization

Did you know that if your website takes more than three seconds to load, you’ll lose over half of your visitors? And yet, it seems page speed optimization is the last thing on many website owners’ minds. Rather than continuously haemorrhaging more than half your audience, our website speed optimization services ensure they stick around.

The need for website speed

Making sure your website is following page speed best practices is important for the following reasons:

It provides the best user experience

The biggest reason people are leaving your slow website is because it is significantly reducing user experience. Many of your users don’t have the time and patience to deal with a slow-loading website because they are looking for solutions fast. And the problem is compounded when they have to jump from page to page.

We ensure fast load times so your visitors get the best user experience imaginable. That way, they don’t leave your website for a faster one.

Google page speed is a ranking factor

Page speed ranking factor google is a pretty big deal. Google prides itself in providing users with the best online experience. Considering that the lack of page speed optimization is bad for user experience, Google will penalize your website for being slow.

Google page speed optimization is the gift that keeps on giving

The more people stay on your website the more they are likely to perform the desired action. Not only that, if Google “sees” that people are spending more time on your website, it will deem it relevant. This means your website’s ranking will increase, more people will visit it and you will get more conversions.

All this creates a cycle, making it a gift that keeps on giving!

How we make your website faster

To ensure page speed ranking, we start by conducting a Page Speed Audit to uncover what’s slowing it down. Then we fix various components, depending on the results of the audit, for SEO pagespeed optimization.

In our experience, it usually boils down to the following:

  • Optimizing large image and video files by decreasing their size (compressing them).
  • Optimizing bulky HTML, CSS and JavaScript by removing unnecessary elements that bulk up the code.
  • Removing or fixing poorly-written JavaScript that is plaguing your website with compatibility issues.
  • Removing unnecessary plugins that not only cause slow load times but prevent caching.
  • Making sure the number of redirects are kept to a minimum.