Conversion and optimization

Conversion is about getting your visitors to do what you want. Based on business goals and target groups and with the help of several sources of data and Conversion Audit we optimize your website and increase the conversion rate.

Optimization from multiple perspectives

Your website does not convert to tangible leads. This realisation is a horror scenario for all businesses, and in fact more common than you think. It’s not about your target audiences not visiting your site, the problem is that they seem to get stuck somewhere along the way. The question is where?

To get the answer, it is important to look at conversion based on a number of different areas:

  • Trademark/IP
  • Market position
  • Industry
  • Your offer
  • Target group
  • Information architecture and content packaging
  • Best practice in conversion
  • Design

What is Conversion Rate Optimization?

Conversion is about getting website visitors to do what you want them to do, such as clicking a button or filling out a form. Conversion Rate Optimization (CRO) is in short how you can improve the conditions for visitors in different ways. It could be cutting unnecessary steps in a process or changing the appearance and position of a button. CRO is often used to make small improvements at a time but in a broader perspective it is about optimizing the entire customer journey. “Smooth” is the key concept here.

Since no two websites are alike, there is no optimal conversion rate. We therefore customise solutions that suit you and that are in line with benchmarks in your industry.

Web Analysis – both gathering AND understanding data

Everything starts with collecting what we know about the target group’s behaviour. We compile data from Google Analytics, Hotjar or other tools from a variety of industry sources, to understand both the details and the big picture. This information is invaluable and provides you with insights and a basis for the next step. Data is important, but even more important is what we do with it. The goal is not just to see what your visitors do, it’s to understand the reasons for particular behaviours and setting up a plan to change them.

Conversion Audit – a hidden gem

This is the service you probably didn’t even know that you needed, until now. Conversion Audit, or sometimes referred to as CRO audit, helps you identify the technical and/or usability-related problems that may be hindering your website’s conversion rate. We help you map visitors’ paths and find what steps seem to make them back away or stop. The audit is based on both qualitative and quantitative data, together they create a picture of your current and desired customer journey.

Small changes can make a massive difference

Your website is the best place to market your brand, create an image, and promote your business, it will guide your visitors from being strangers to paying customers. Every modern successful campaign includes utilisation of an optimized website, yet proper landing pages for these visitors are often forgotten or poorly designed. A lot of companies leave their visitors hanging and hope they manage to solve their tasks without inbuilt assistance, ergonomic transitions and a smooth integrated structure flow. This is an opportunity lost.

Too bad, we say! Because the solution may be easy, it can be as simple as a button being poorly visible, or it can be bigger issues such as the payment platform solution not matching the visitors preferences. In any case – it can be fixed!

The Conversion Audit helps you see the possibilities

…but it can never be fixed unless you are aware of it, right? By evaluating the site’s conversion statistics, you will find out in which situations you have a missed opportunity to capture the visitor – and understand what to do to increase retention. The evaluation can provide you with a detailed report with proposed actions.

For example, you will learn:

  • where your customers get stuck or drop out
  • which conversion points need to be adjusted to make customers glide through the customer journey
  • what tools you can use to track and analyze your key conversion KPI’s and metrics
  • which A / B tests you should conduct on your website.

What are you waiting for?

Send us that email and take the first step towards optimizing your website.

Contact us