Your website is the best place to market your brand, create an image, and promote your business, it will guide your visitors from being strangers to paying customers. Every modern successful campaign includes utilisation of an optimized website, yet proper landing pages for these visitors are often forgotten or poorly designed. A lot of companies leave their visitors hanging and hope they manage to solve their tasks without inbuilt assistance, ergonomic transitions and a smooth integrated structure flow. This is an opportunity lost.
Too bad, we say! Because the solution may be easy, it can be as simple as a button being poorly visible, or it can be bigger issues such as the payment platform solution not matching the visitors preferences. In any case – it can be fixed!