A/B testing is often the Holy Grail in working on a website. It’s simple to perform and can be done over and over to find the optimum way of converting visitors to what you want. Frankly, we’re a little lazy. We prefer getting a helping hand finding information, and this testing allows us to quickly identify the approach that suits visitors best. Sometimes all its takes is a few simple adjustments to see a significant difference. It might be changing an image, rearranging things or creating bullet lists. We then evaluate the results.
Conversion optimisation is a constant task. The operating environment changes, visitors change, and so does your offering. Your website needs to continually keep up, so we often establish a long-term plan for how best to collect data, evaluate and test. Over and over again.