When Järntorget was working on developing a new brand platform, they also started looking for an agency that could help them both digitalise the company’s processes and revamp jarntorget.se.
When we were given the assignment, it was the beginning of a long process of mapping and analysing their target groups and offerings. Who was the website aimed at? Which processes should be prioritised based on business benefit? There were lots of questions to answer. The answers emerged as we identified solutions that supported Järntorget’s core operations – building attractive, well-planned quality housing that customers can afford.