In this Google Tag Manager half-day training course, you will master the basics of GTM. The knowledge will bring you one step closer to becoming one of the markets’ highly sought after experts. Take the course at our office in Stockholm or remotely, whatever suits you.
To be a successful digital marketer or analyst in this day and age, you need Google Tag Manager skills. If you don’t have the skills and it has never bothered you before… just know it should – you lack essential skills.
If you are wondering what Google Tag Manager is, think of it as a central hub for accessing and controlling all your data. If your data is all over the place, then you should be wary of the measurements you are getting.
It could be that you once installed GTM and tinkered with it a bit. But then you gave up out of frustration because you underestimated Google Tag Manager’s intuitiveness. Don’t worry, you are not alone – almost anyone can do the most basic things in GTM (for example, getting their tags all set up) but find it difficult to go beyond that to unlock its full potential.
But trust us, you can do a lot of useful things, even if you have a fundamental understanding of Google Tag Manager.
Would you like an easier way for your marketing department to set up tags without needing help from a developer? Would you like more granularity in the way you track user activity on your pages through custom variables and events? How about implementing cross-domain tracking of your most relevant data in a single manner?
There is no doubt that tinkering with Google Tag Manager is beneficial. But wouldn’t it be more beneficial to see a professional in action, using it to tackle real-world problems? This is what you will be doing in this Google Tag Manager for beginners course.
In the digital marketing landscape, tag management is the new kid on the block. She has a bright future ahead of her, making it extremely important for digital marketers to get in good with her and get a leg up in their career.
Investing time and effort into mastering tag management is the right move for your future in digital marketing.
