Training: Google Tag Manager

In this Google Tag Manager half-day training course, you will master the basics of GTM. The knowledge will bring you one step closer to becoming one of the markets’ highly sought after experts. Take the course at our office in Stockholm or remotely, whatever suits you.

All marketers and analysts need Google Tag Manager

To be a successful digital marketer or analyst in this day and age, you need Google Tag Manager skills. If you don’t have the skills and it has never bothered you before… just know it should – you lack essential skills.

This is what you will learn

  • Deployment of third-party scripts for tracking using Google Tag Manager.
  • How to configure tracking by yourself – no developer needed!
  • How to ensure your tags are organized in a systematic way.

GTM gives you all your data in one central location

If you are wondering what Google Tag Manager is, think of it as a central hub for accessing and controlling all your data. If your data is all over the place, then you should be wary of the measurements you are getting.

It could be that you once installed GTM and tinkered with it a bit. But then you gave up out of frustration because you underestimated Google Tag Manager’s intuitiveness. Don’t worry, you are not alone – almost anyone can do the most basic things in GTM (for example, getting their tags all set up) but find it difficult to go beyond that to unlock its full potential.

But trust us, you can do a lot of useful things, even if you have a fundamental understanding of Google Tag Manager.

You need this course if…

  • You want  to take your digital marketing skills to the next level and bring more value to your company (and move up a pay grade).
  • You want to be a better analyst by extracting more useful insights from the data and easily and succinctly communicating your analytics to everyone in your company (especially to colleagues lacking in technical skill).
  • You don’t want to bother developers every time you need to configure tracking.

You probably don’t need this course if you…

  • Can already use Google Tag Manager like a pro.
  • Are a creative person who finds tracking metrics and anything analytics-related boring.
  • You want Triggerfish to take care of all your tagging and focus on other tasks instead.

Welcome to a whole new world of optimization and analytics

Would you like an easier way for your marketing department to set up tags without needing help from a developer? Would you like more granularity in the way you track user activity on your pages through custom variables and events? How about implementing cross-domain tracking of your most relevant data in a single manner?

Say goodbye to typical analytics problems that marketers face

There is no doubt that tinkering with Google Tag Manager is beneficial. But wouldn’t it be more beneficial to see a professional in action, using it to tackle real-world problems? This is what you will be doing in this Google Tag Manager for beginners course.

In the digital marketing landscape, tag management is the new kid on the block. She has a bright future ahead of her, making it extremely important for digital marketers to get in good with her and get a leg up in their career.

Investing time and effort into mastering tag management is the right move for your future in digital marketing.