Hem / Projects / GodEl

From a legacy customer portal to a future-ready energy platform

When one of your most visited platforms can't adapt to evolving business goals, and it takes extensive planning to launch simple features – growth becomes impossible. GodEl faced exactly this challenge with their customer portal “My Pages”. Together, we transformed their rigid system into a flexible, future-ready platform that serves both their organisational vision and customer expectations.

Client GodEl

Year 2024

Type B2C

Visit

godel.se/minasidor

Streamlined journeys that involves all customer segments

GodEl’s existing My Pages had served private customers well. But the limitations of it became barriers of growth as new conditions and objectives emerged on the horizon. With enterprise customers now a priority, it became clear that their current touchpoints weren’t designed around their specific needs. At the same time, new regulations for electricity suppliers demanded a level of flexibility the old platform simply couldn’t offer.

From friction to flow

We worked alongside GodEl to transform technological friction into seamless digital experiences that actually work for their users. We started the transition with comprehensive research to understand what was working and what needed to change. Through workshops, audits, and user testing conducted in close collaboration with the GodEl team, a whole new version of My Pages took shape, a version meeting the needs of both the customers and GodEl.

Building experiences that serve every user

So what did we build? A robust technical platform leveraging Sanity as its CMS. This empowers GodEl with greater flexibility to manage their content independently. They can now quickly launch new features and adopt to changing market conditions.

Together we designed the new My Pages with understanding of the customer, making it both functional and meaningful. We achieved this by creating clearer overviews, streamlined customer flows and a polished visual presentation.

Alongside meeting private customers’ needs, the platform now provides comprehensive support specifically tailored for enterprise clients. Making sure all users actually enjoy using the platform.

What does this mean in practice?

Enhanced flexibility for end users, who can now access more self-service capabilities
Enterprise customers can now view and extract meter data continuously
Reduced operational friction while improving overall user satisfaction
Future-ready architecture that adapts to evolving business requirements

The result? A flexible platform that grows with GodEl’s ambitions while delivering experiences their customers actually want.

Challenge

How do you transform a rigid, endoflife customer portal into a platform that can evolve with the business, support both private and enterprise users, and remove the limitations holding everyday development back?

Solution

A complete platform rebuild powered by a modern CMS, improved UX, and enterpriseready functionality. Through strategic user research and deep technical expertise, we created a flexible, futureproof foundation that grows alongside GodEl’s needs.